YouTube is bringing more streaming services to its US platform with a new feature, “Primetime Channels,” that lets consumers subscribe to and watch content from more than 30 services within the YouTube app. The company has signed up with streaming partners like Paramount+, Showtime, Epix, Starz, AMC+ and more.
The new feature is located in the YouTube Movies & Shows hub, which you can find under the Explore tab. From there, users can subscribe to various channels. The channels will then appear directly on the YouTube home page.
Now, users can discover MrBeast’s content alongside other streaming titles like “1883,” “The Chi,” “Star Trek: Picard,” Anne Rice’s “Interview with the Vampire” series, and more, all in a stream. Users will have a personalized experience that includes recommended shows and movies, as well as curated trailers, behind-the-scenes footage and cast interviews, the company said.
The offer is only available to US users, but YouTube plans to expand to international users in the future. The company also wants to work with more streaming partners and add channels over time, he noted.
Paramount+ is currently the largest Primetime Channel on the platform in terms of subscriber base, and YouTube isn’t its only notable distribution partner. The streamer also recently partnered with The Roku Channel and Walmart, where it’s now part of the Walmart+ subscription.
“We’re excited to expand our partnership with YouTube to offer Paramount+ customers another way to stream the content they love,” said Jeff Shultz, Chief Strategy Officer and Business Development Officer of Paramount Streaming. “This new feature gives us the opportunity to expand our presence on YouTube, broadening our reach and giving consumers even more choices when it comes to streaming the best in entertainment.”
With the new subscription streaming hub, YouTube will now compete with tech giants Amazon, Roku and Apple. Additionally, the move makes sense for the company as 2 billion users already go to the platform to watch content related to their favorite movies or shows.
The feature is also a much-needed upgrade from the 12-year-old Movies category, which gives consumers access to feature films. Earlier this year, YouTube also recently announced free ad-supported TV shows.
The launch of the Primetime channels comes just months after YouTube TV introduced a new plan that lets subscribers pick and choose from more than 20 additional channels.
Primetime channels available at launch include:
- Viewing time
- Acorn TV
- TV here
- Curiosity Stream
- Comedy Dynamics
- Up Faith & Family
- Hallmark Movies Now
- Sundance Now
- Movie sphere
- Dove Channel
- Law & Crime
- Outside of TV+
- Atres player
- Magnolia Selects
- The Great Lessons