- Ticketmaster apologized to Taylor Swift and her fans on Twitter on Friday.
- Ticketmaster faced backlash after canceling general ticket sales for Swift’s The Eras Tour.
- Swift, 32, called out Ticketmaster in an Instagram story and shared that the situation “makes her angry.”
Ticketmaster has officially apologized to Taylor Swift and her fans after a chaotic ticket sale for The Eras Tour.
Ticketmaster, which is owned by Live Nation Entertainment, apologized on Friday after a rough week with the Swifties. The company faced a backlash after Swifties tried to buy tickets for the singer’s upcoming Eras Tour pre-sale but faced long queues and system errors, followed by news that Ticketmaster had canceled sales due to “extremely high demand”.
—Ticketmaster (@Ticketmaster) November 19, 2022
“We want to apologize to Taylor and all her fans – especially those who had a terrible experience trying to buy tickets,” tweet reading. “We feel we owe it to everyone to share some information to explain what happened.”
Ticketmaster shared a link to the tweet, which redirected to its official website and provided a statement. Variety reported that Ticketmaster’s statement was identical to one shared and later deleted on Thursday. According to the agency, Ticketmaster’s apologetic stance came after Swift condemned the debacle on social media on Friday.
Fans also pointed out the company’s lack of remorse in the previous statement.
A version of Ticketmaster’s earlier statement is still visible on Music Business Worldwide’s website.
Swift representatives did not immediately respond to Insider’s request for comment.
Tickets for The Eras Tour went on sale Tuesday to “Verified Fans,” referring to a group of people randomly selected by Ticketmaster who applied for a presale code.
Ticketmaster’s statement on Friday said more than 3.5 million people applied for presale codes, making it the “biggest sign-up in history,” and 2 million tickets were sold during the limited-time “Verified Fan” period, surpassing the sales record. of a day.
The statement went on to point out the high demand, adding that the overwhelming response caused problems for the website.
“It usually takes us about an hour to sell out at a stadium show, but we slowed down some sales and pushed back others to stabilize systems. The trade-off was longer wait times in line for some fans,” the statement continued.
However, Swifties were not impressed with the ticketing system and rallied behind Swift when she talked about sales.
“I’m not going to make excuses for anyone because we asked them multiple times if they could handle this kind of demand and we were assured they could,” Swift wrote in an Instagram story.
On Friday, the New York Times reported that the US Department of Justice is investigating Live Nation Entertainment over possible abuse of power in the music industry and antitrust concerns. According to the agency, the investigation into Ticketmaster’s parent company began before The Eras Tour ticket sales.