Subscribe to YouTube Streaming Services through “Primetime Channels”

YouTube is taking a page from its streaming competitors with the launch(Opens in a new window) of Primetime channels, which will allow viewers to subscribe to third-party streaming services and watch content through the YouTube interface.

YouTube Primetime Channels is launching in the US first, where people can subscribe to watch content from Showtime, Starz, Paramount+, AMC+, ViX+ and more. If it’s available in your account, you’ll see it through the Movies & TV hub(Opens in a new window)where you can browse more than 30 channels—including Shudder, Hallmark Movies Now, IFC, Law & Crime, and CuriosityStream—directly through YouTube.

If you go to a show or movie from a service you subscribe to, you’ll see a “Watch Now” label. Otherwise, you can click on “Pay to Watch” and sign up for that service.

(Credit: YouTube)

“We’re excited to expand our partnership with YouTube to offer Paramount+ customers another way to stream the content they love,” said Jeff Shultz, Chief Strategy Officer and Business Development Officer, Paramount Streaming. “This new feature gives us the opportunity to expand our presence on YouTube, broadening our reach and giving consumers even more choices when it comes to streaming the best in entertainment.”

Content from Primetime channels is integrated directly into the main YouTube page on your computer, mobile device or smart TV. Or you can dive right into individual channel homepages for curated trailers, behind-the-scenes footage and interviews from your favorite shows and movies. In-app suggestions, meanwhile, will also include programs from Primetime channels.

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Amazon has long offered people the option to subscribe to third-party services through its website, and Apple did the same with the launch of its TV app a few years ago. As Erin Teague, director of product management for YouTube notes, “With more streaming options than ever before, it can be overwhelming to jump from app to app to find what you’re looking for.” All of these companies are of course hoping that you will reach out to them to help solve this problem.

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