Nintendo is considering “various initiatives” and “further improvements” for its Switch Online service

Nintendo Switch OLED
Image: Nintendo Life

Earlier this week, Nintendo’s latest financial report revealed that Switch Online subscriptions had now “surpassed” 36 million paid subscriptions – an increase of around four million subscribers compared to the previous year.

Nintendo president Shuntaro Furukawa was also asked about the future of the service – explaining how Nintendo is “looking at various initiatives” as well as “further improvements to the service’s content” to keep players coming back for more. Here’s the full exchange from Nintendo’s Q&A summary:

What kind of initiatives are you looking at to further increase the number of Nintendo Switch Online members and boost the enthusiasm of existing members?

Furukawa: “As of September 2022, the number of Nintendo Switch Online paid members has exceeded 36 million. While there are some users who choose not to renew their memberships after they expire, the number of members is increasing overall, along with increases in individuals who play Nintendo Switch and titles that support online play Additionally, the Nintendo Switch Online + Expansion Pack service, which we launched last year, represents a gradually increasing percentage of total subscriptions thanks in part to the addition of Nintendo 64 titles.

“The goal of Nintendo Switch Online as a service is to help users enjoy gaming on Nintendo Switch for a long time, so we’re looking at a number of initiatives, including further improvements to the service’s content. As we discussed in our presentation today, the goal is to continue to use Nintendo Account to maintain long-term, positive relationships with our consumers. In line with this strategy, we view Nintendo Switch Online as our initiative to encourage our users to continue enjoying Nintendo Switch for many years to come.”

Although Nintendo revealed the overall increase in Switch Online subscribers, it did not record the exact number of users of the Expansion Pack. The expansion pack tier adds the Nintendo 64 and Sega Genesis / Mega Drive library, as well as additional game content.

The latest batch of N64 titles were announced in September – revealing titles like Mario Party, Pilotwings 64, Pokémon Stadium, and even the return of Rare’s legendary first-person shooter GoldenEye 007.

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