- Teddy Bear, who uses a pseudonym for privacy, joined OnlyFans in January 2017.
- The creator of OnlyFans earns around $25,000 a month and is on track to earn around $300,000 in 2022.
- He explained how he built his business and set his prices.
When Teddy Bear, who uses a pseudonym for privacy reasons, joined OnlyFans in January 2017, he was frustrated by the demands of the adult film industry. Although he had only acted in adult films for a year, Bear hated the control that adult film studios exerted on him, including who he filmed with and the strict choreography of scenes, as well as the eight- to 10-hour work shifts required to take a scene.
When he heard about an adult film performer who had recently joined OnlyFans and the freedom the platform offered, the West Hollywood, California-based creator was encouraged to give the platform a try.
“I hate not being in control,” said Bear, who developed a personal brand among OnlyFan subscribers as a no-nonsense guy. “Because when I got to doing my OnlyFans, I had to choose who I was going to film with. I had to choose how I was going to film it. And once I started to really take that power back, that’s when I learned that [OnlyFans] it’s for me.”
For Bear, developing a content and pricing strategy was a process of experimentation, but he promised himself from day one that he would never raise his price and never charge more for private “pay per view” content, the latter of which is a popular practice. for many OnlyFans creators to earn extra money beyond monthly subscriptions. The creator has also made it a point not to buy or sell promotional shoutouts, a common move among many adult creators in which creators promote other creators’ accounts on their pages.
“I’m not going to turn my page into an advertiser page, and I’ve had my fans thank me for that,” Bear said.
The creator of OnlyFans decided to charge a flat subscription fee of $9.99 per month — an amount driven by Netflix’s streaming prices at the time — that gives subscribers access to all of his photos and videos. Now Bear earns about $25,000 a month from his job at OnlyFans and remains on track to earn $300,000 in 2022 based on documents he provided to Insider.
“I believe that if you build a good product, then people will tip you,” Bear said. “They’ll be a customer for years instead of a month. I think it’ll make you more money in the long run.”
The creator of OnlyFans also improved its content strategy. Although she now posts several photos a day and two videos a week, that wasn’t always the case.
“In the beginning, I would have times where I would shoot so much content and post everything at once,” Bear recalls. “Then it was quiet for a while, and it wasn’t consistent enough, or it was doing too much and burning out. So once I figured out the formula of doing two videos a week, I noticed that people responded better to it. I noticed that I was in a happier place , because I wasn’t burnt out, but I was constantly working, so it was a great, steady pace.”
The creator also created Instagram, TikTok and Twitter accounts in the years after joining OnlyFans, which he said were very effective in creating a “circular network” that ultimately drives traffic to the OnlyFans page. The nature of its content, however, has gotten it into trouble. Case in point: his Instagram account has been disabled six times over the years for content violations.
“My advice to anyone doing this now or starting out: you can link your Linktree that has your OnlyFans to your Instagram posts, but make sure the post itself is very tame,” he said, referring to the top startup bio link. “If you look at my Instagram, I’m never in my underwear. Everything looks like gym photos.”
To record his content, Bear has invested about $12,000 in equipment, including four studio lights, four iPhones, as well as an iMac, MacBook Pro, and iPad Pro. He also likes to start editing his videos using iMovie and finish with Final Cut Pro and upload clips in 1080p.
While Bear currently pays a social media manager $12,000 a year to manage his Twitter account, retweet and direct message, he would eventually like to hire a full-time professional cameraman to give a more artistic sensation in its video content.
“This would just be something for me to embrace my creative side as well,” Bear said.