Google Cloud has partnered with SuperGaming to offer Indian gaming startup SuperPlatform’s proprietary game engine to developers worldwide, the latest in a series of recent moves by the Android maker to expand its focus on the gaming industry.
The search giant’s cloud arm said on Thursday that as part of its partnership, it will offer the Pune-based startup’s game engine to help developers around the world manage live features, matchmaking, progress and player data, analytics, server scaling and merchandising. These tools are designed to help companies maintain, optimize and scale their games.
Pioneering SuperGaming, which uses its game engine in its own titles as well as the official PAC-MAN mobile game, has amassed millions of downloads on its mobile titles such as MaskGun, Silly Royale and Tower Conquest.
SuperGaming initially developed SuperPlatform to power its own games and began licensing the service to other developers in 2019.
The two companies are no strangers to each other. SuperGaming originally relied on AWS for its cloud needs, but moved to Google Cloud a few years ago after seeing benefits like “a significant amount of savings,” SuperGaming co-founder and CEO Roby John told TechCrunch.
That move set the wheels in motion to make the platform available through Google Cloud as an independent software vendor for developers, John said. “I’m very excited to bring our platform to Google Cloud, which already powers 70% of our top customers,” he added.
Developers will continue to have the option of using SuperPlatform on AWS as well as Azure, although Google Cloud will be SuperGaming’s preference as a result of the partnership, he said.
Prior to discussions of a possible partnership, John said that SuperGaming was working closely with Google Cloud engineers to use the cloud platform for the upcoming Battle Royale game Indus. The teams on both sides exchanged ideas that helped make the collaboration very organic, he said.
“Collaboration is beyond saying, okay, here are the computers and the infrastructure and all the rest. It’s about how we can come together collectively and with the business goal of success,” Bikram Singh Bedi, managing director, Google Cloud India, said in the joint conversation.
The two did not disclose the financial terms of the deal.
Google Cloud competitors AWS and Azure do offer native liveOps solutions for game developers to allow them to run their games as a service and receive real-time telemetrics. Google Cloud, however, appears to be using SuperGaming’s expertise – alongside its platform – to bring some distinction.
“It’s always for developers or for gamers. And this partnership allows us to impact both,” Bedi said.
SuperGaming, which counts US-based Skycatcher, Tokyo’s Akatsuki Entertainment Technology Fund and Ant Group-backed BAce Capital among its investors, has so far raised $6.8 million, with $5.5 million dollars raised through a Series A round last year.
The startup also released TowerConquest: Metaverse Edition as its free-to-play Web3 game, which it said will also run on Google Cloud — alongside existing titles and the upcoming Indus.