Elon Musk fires Twitter sales chief after begging her to stay: Report

  • Robin Wheeler, Twitter’s head of ad sales, no longer works for the company, Platformer reported.
  • Wheeler was fired a week after reports that Elon Musk persuaded her not to resign.
  • The move comes as Twitter faces mass layoffs.

About a week after Elon Musk convinced Twitter’s head of ad sales, Robin Wheeler, not to quit, he changed his mind and fired her, Platformer reports.

sources said Casey Newton, who runs the Platformer newsletter, that Wheeler had been fired on Friday. A source also said Insider Wheeler had been fired, but declined to elaborate.

Wheeler had tendered her resignation last Thursday along with several other senior leaders, but was persuaded to stay on by the new owner, Bloomberg reported. Shortly after Newton broke the news of her firing on Friday, Wheeler took to social media with what appeared to be confirmation of her departure.

“To my team and customers… you have always been my first and only priority,” Wheeler tweeted, adding a greeting emoji that has become a symbol of his departure from the company.

Wheeler did not immediately respond to Insider’s request for comment.

Since Elon Musk bought the social networking platform for $44 billion in late October, the company has made sweeping cuts to its workforce of 7,500 employees. Making good on his promise to investors to cut staff, Musk quickly began layoffs after the deal closed. In the weeks since, more than 3,700 jobs have been cut.

On Thursday, about 1,200 more workers quit, the New York Times reported. Payroll and other finance employees walked out en masse after Musk asked employees to commit to an “extremely hardcore” Twitter 2.0 with “long, high-intensity hours” or quit.

Since the takeover, workers have also described chaotic working conditions, including laid-off workers asking to return to the office, 84-hour weeks and some employees sleeping on the office floor. One employee was fired after a public spat with Musk on Twitter, and contractors were told in no uncertain terms that their work with the company was over with less than 24 hours’ notice.

“It may not seem like a big deal, but I don’t think it’s appropriate to treat employees like this,” one worker told Insider’s Jyoti Mann.

Musk and Twitter representatives did not immediately respond to Insider’s requests for comment.

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