Apple’s MacBook Pro Shock Decision

Apple’s decision to delay the launch of the 14-inch and 16-inch MacBook Pro “professional” laptops to 2023 has affected the current lineup and those looking to upgrade. Apple’s smooth rollout and reliable confidence in product release times holds true for the iPhone, but for the Mac platform, it remains a case of no good as Apple refuses to offer a solid timeline that people can plan for. .

Is there a better way?

One thing that lag has a positive effect on is the MacBook Air. Curiously launched at the pro-focused Worldwide Developers Conference (WWDC) earlier in 2020, it stands out as the current “best” MacBook laptop you can buy. this will likely make it a best seller throughout the holiday season.

And yes, Apple has an M2-equipped MacBook Pro, but on closer inspection, it’s little more than a MacBook Air with a cooling fan. It offers a bit more performance, but for the vast majority of users, the M2 MacBook Air will be more than enough. Arguably the M1 MacBook Air still delivers here too. Apple certainly thinks so, keeping the latter on sale at its original price of $999.

The 13-inch MacBook Pro is for those who want the illusion of a Pro. Those who want full power for full development and multimedia creation will look to the 14-inch and 16-inch MacBook Pro laptops. Even though they still use M1 technology – the M1 Pro and M1 Ultra chipsets outperform the vanilla M2 currently put into consumer machines.

Professionals and companies looking for their next generation update will have to wait well into the next year before they can move forward. They are now in a dilemma of “buy now but buy the previous generation” or “do what you have now and wait for the next generation”. Neither of these are attractive answers.

One of the advantages of the iPhone production cycle is how predictable it is/ The second week of September comes around every year and with it comes a new iPhone. Consumers consider it read and can plan accordingly.

Moving away from Intel to its own silicon gives Apple more control over the design and production schedule of the entire Mac platform. It should be able to provide the Mac user base with a regular and reliable schedule of upgrades… and it should be able to communicate that too.

The iPhone launcher is boring by design and it works. The Mac platform must inherit this attitude as quickly as possible so that consumers, professionals and enterprise customers are not swayed by Apple’s plans. If the 14-inch and 16-inch MacBook Pro laptops are going to be updated every two years, then this should be common knowledge, clearly communicated and part of a predictable plan put in place by Tim Cook and his team .

But that would require an even more shocking decision from Apple. A decision to let people know about their future product plans.

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